Sister Zhang is six out of thirty this year, just in time for the natal year.

She had been working in Guangdong, but the financial storm hit, the factory she was in closed down, and she didn't have any job skills, so it was not easy to find a job, so Sister Zhang returned to her hometown a year ago and bought a batch of apples from other places, hoping to make a fortune a year ago. Unexpectedly, the financial storm also hit this remote mountain town, and many people who went out to work were short of money, so they didn't buy New Year's goods as generously as they did in previous years. Although there was only one company selling apples in this town, the business of the best-selling apples in previous years also fell a lot this year. Seeing that the New Year's end was approaching, there was still a backlog of goods. If they couldn't sell before the year, it would be even more difficult to sell after the year, and it would be difficult to preserve these fruits after a long time. Over the past few days, Sister Zhang has been as anxious as an ant in a hot pan. She couldn't eat well, couldn't sleep soundly, and she was much haggard.

Coincidentally, Sister Zhang's niece Xiaoyue went home for the New Year on vacation and brought a few classmates from other places back to experience the Spring Festival customs here. Xiaoyue went to visit Sister Zhang and saw that Sister Zhang was sad, asked the reason for the matter, smiled slightly, and said, "Aunt, why don't you take two days off. Let me help you watch the business, maybe the business will be better?"

Sister Zhang shook her head and said, "You are a college student who has never graduated and has never done business. How can you do it?"

Xiaoyue continued: "Auntie, will you let me try? How do you know I can't do it if you haven't tried it?" Uncle also persuaded: "You can rest, I see you are in a hurry these days. Let Xiaoyue help you, if she can't, you can take over." Sister Zhang thought about it, nodded, and reluctantly agreed to hand over the business to Xiaoyue for two days.

Xiaoyue first went to the store to check the backlog of apples purchased by Sister Zhang, and asked about the purchase price and selling price of different varieties of apples. After returning home, after discussing with her classmates for a long time, she had an idea in her heart.

The next day, just as the town was going to market, the nearby villagers came to buy New Year's goods, and the crowds in the market were bustling with people, shouting and bargaining, so it was lively. Xiaoyue came to the shop early and arranged the apples by type, ready to do business. Just opposite Xiaoyue's shop, an apple stall appeared overnight, more than a dozen boxes of apples were neatly piled on the ground like a hill, and a few young people with foreign accents held a loudspeaker and shouted vigorously: "Apple is on sale, 32 yuan a box, you can sell it when you see the money." Obviously, Xiaoyue just took over the business and had competitors. However, Xiaoyue was not nervous at all. She looked at her competitor and smiled casually. She took a pen and paper and wrote a big poster, "32 yuan for a box of apples."

Soon business came to the door, and a woman dressed as an ordinary farmer, carrying a cage on her back, picked apples at Xiaoyue's shop. Xiaoyue asked with a sweet smile and a local accent, "Auntie, buy apples. Look at my apples, they are big, plump, crisp and delicious." Xiaoyue said as she opened a box of apples for the woman to choose from. The apples were wrapped in white paper and arranged neatly in the fruit box.

The woman took a few and took a look, nodded, and looked very satisfied, saying, "How much is a box?"

Xiaoyue pointed to the poster and said, "Thirty-two yuan a box. Auntie, it's very cheap."

The woman frowned and said, "Less, I'll buy a box."

Xiaoyue showed a helpless look and said, "Auntie really can't be less, if it's less, I can't take it back."

At this time, the shouting on the opposite side was still very loud, and there were many people in front of the stall. The woman put the apple down in her hand and said, "I'll take a look again." Then she walked to the stall opposite. Xiaoyue was not impatient and confidently said, "Okay, Auntie, come back after thinking about it."

After a while, the woman came over empty-handed from the crowd around her. She said, "Little girl, give me a box."

With business, Xiaoyue moved a new box from the back room briskly and said, "Auntie, for the sake of the villagers, I'll give you two less, you can take a look at the goods first." Saying that, Xiaoyue opened the fruit box, and the apples inside were all big. The woman was very happy to hear that Xiaoyue took the initiative to be cheap. After checking, she murmured while paying: "Those out-of-towners on the opposite side are really not kind, the price is the same, the apples are a smaller circle, and there are rotten ones caught in it. We locals are still real."

When Xiaoyue heard this, she was secretly happy and said, "Auntie, go well."

After a while, there were many customers. After comparing the apples of the two companies, people like this woman finally chose Xiaoyue's apples. Many villagers who went to the market knew each other, and after word of mouth, they said that Xiaoyue's apples were better than those of outsiders, and the price was more realistic. Many who didn't plan to buy apples also became concerned. In this way, Xiaoyue's business improved a lot.

In the afternoon, a customer wearing shiny leather shoes and holding a briefcase came. Xiaoyue was in college outside and had a wide range of knowledge and good eyesight. Looking at this customer, she took the initiative to chat up: "Uncle, what about buying apples? Give it away or use it at home?"

The man hesitated for a moment and said, "Both are needed."

Xiaoyue took out a box of apples from the inner room that were packaged differently from the outside. As soon as she opened it, the apples inside were red, like cartoon apples that often appear on TV, quite tempting, and at a glance, they were not ordinary varieties. Xiaoyue introduced: "This is imported from abroad, 150 yuan a box, it is very suitable for giving away, and it is very good. If you want to buy a box of this kind, I will give you a box of ordinary apples, so that you can give it away, and you can almost use it yourself. Uncle, how about it?"

After listening to Xiaoyue's introduction, this person asked for two boxes of imported goods without hesitation, and left with a smile, saying that he would introduce colleagues to buy them.

Xiaoyue hurriedly thanked him.

At the end of the day, Xiaoyue sold twice as many apples as Sister Zhang. Hearing this news, Sister Zhang was excited and swept away the depressed mood of the previous few days. She quickly asked Xiaoyue the reason, and Xiaoyue smiled and told her the trick.

It turned out that Xiaoyue and her classmates first sorted out the apples in stock, picked out the small and bad ones and put them together, and put them together in good condition. They also deliberately asked her classmates to put those poor apples on the opposite side of her to sell, thus forming a contrasting situation. Xiaoyue apples are good, but they are also underpriced. Coupled with the intimacy of the locals, the business will naturally go up. In addition, Xiaoyue's imported apples that have not come and are displayed have been increased by 40 yuan, mainly for consumer groups who need to give gifts during the Spring Festival. When selling, the price of the box of apples given is included in it, but the effect is completely different. Who can resist the temptation to give a box of apples?

After hearing this, Mrs. Zhang couldn't help but give a thumbs-up and praise Xiaoyue: "Great, how did you think of this?"

Xiaoyue smiled and said, "Don't forget, my classmates and I study marketing. Knowledge is power."