There is a century-old shop called "Fu He Xiang" by the beautiful Xizi Lake. "Fu He Xiang" mainly deals with refreshments. The refreshments sold in the store are sweet and delicious, and the prices are affordable.

Legend has it that the old business shopkeeper Li Baichuan, originally from Liaocheng, Shandong, had to flee here with his family due to the exclusion of local gentry.

The old shopkeeper was engaged in the catering business when he was in his hometown, and his three sons were also sent by him to learn a craft in each industry. First, he can help with business and second, he can prepare for emergencies. The eldest son, Li Fu, has a good hand in fried tea. The tea he fried is neither old nor tender, dry but not crispy, and the heat is at home, which is very famous. The second son, Li He, specializes in dim sum making, and the dim sum he makes is sweet and fragrant, and the entrance is soft, which is an absolute must. The younger son, Li Xiang, specializes in business management, and has unique insights into the business field, which is deeply appreciated by the old shopkeeper.

After the family arrived at the Xizi Lake in Hangzhou, the old shopkeeper immediately took a fancy to the beautiful scenery here and thought it was a good place to do business, so he named it after his three sons and founded the old "Fu He Xiang" refreshment shop.

As the saying goes, family and all things are prosperous. Under the leadership of the old shopkeeper, the family thinks in one place, works hard in one place, starts from scratch, and the business gets bigger and bigger. Gradually, it gained a firm foothold and became one of the most powerful merchants in Hangzhou.

Five years later, when "Fu Hexiang" was in full swing and the wind was flowing smoothly, the old shopkeeper Li Baichuan suddenly had an emergency and died without a word. When he was about to die, he stretched out only three fingers.

This move made everyone think. Li Fu said: "Obviously, today's'Fu Hexiang 'is not what it used to be. We have the ability and the strength to monopolize one side. But now we are always mixed together, and we will only become less and less competitive. Father is letting us three points in the world from now on, and we will do our own things." Li He said: "Father is asking us to raise the price by 30%. For so many years, we have been setting the price so low that even our peers don't like us, so it is appropriate to raise the price." Li Xiang said: "I think my father's intention is to expand our business. We might as well take the opportunity to launch three famous local wines,' Zhuye Qing ',' Daughter Red 'and'A wisp of incense', which should be what my father means by extending three fingers."

For a time, the three brothers expressed their opinions and argued endlessly, making it difficult to reach an agreement.

In the end, it was Li Fu stood up and said, "There is a father who is the eldest, and no father is the first. Since everyone's opinions are so different, why don't you try it out for a while according to your own opinions, and finally see who has the best effect, and he will take the helm in the future, how about that?"

Everyone agreed one after another. So, according to the order of the eldest and the youngest, according to Li Fu's opinion, the industry that his father had been operating for many years was divided into three grades, and each store was opened.

Li Fu opened a teahouse. Li He opened a dim sum shop. Li Xiang opened a Shandong restaurant.

Perhaps because everyone had been together for a long time, it was inevitable that they would get bored, and differences were inevitable, especially in the financial distribution. Now that they were separated, it was finally their turn to be the master of the house, and everyone was quite happy.

Unfortunately, the good times didn't last long. Originally, the Li family was an outsider in Hangzhou and was rejected by others, but because the old shopkeeper was humble and never made things difficult for others, the locals also gave some face. But now that the Li family was torn apart, other colleagues tried every means to run on the money, causing all three companies to have a dismal business for a while, and the cars and horses were cold in front of the door, so they could only reluctantly hold on. Seeing that this could not go on, Li Fu found his two younger brothers to discuss countermeasures.

Li He said, "Since we can't separate, let's join forces. This time, as I said, we will increase the price by 30% on the original basis, and we must earn back the previous losses."

In this way, the three companies became one again. On the opening day, the most famous local opera troupe was invited to sing for three days in a row. Ma Long was busy in front of the store, and it was very lively. Li Fu announced loudly on the stage that "Fu Hexiang" will be newly opened from now on, and the price will be increased by 30%, and then explained the various reasons for the price increase. I hope everyone will understand and cheer. However, although it is clear that after the three-day drama, "Fu Hexiang" is still deserted, not to mention new customers, even the old customers who have been drinking tea in the store have all disappeared because of the price increase.

It seems that Li He's idea is also unsuccessful. Now we can only try Li Xiang's plan. Everyone has no idea what the result will be, but there is no other way, so they can only use a dead horse as a living horse doctor. What's more, his father also liked to drink before his death, maybe Li Xiang knows his father better!

In this way, the three brothers separated out three wine rooms in the store, which were specially used to operate "Daughter Red", "Bamboo Leaf Clear" and "A Blend of Fragrance", hoping that these three wines could bring a turnaround to the store and make the old store come alive again. But seeing that a month has passed, the business in the store has not improved as imagined, but it is getting worse day by day. The three brothers sat in the store at a loss.

One day, an old white-bearded customer from Shandong suddenly came to the store. The three brothers took a look and recognized him. This person was his father's friend before his death, named Ge Hongzhuang. Back then, he often ate and lived in the Li family for free. The three brothers always thought that he was a "puppy," and it was his father who was careless in making friends that he stuck to. But his father didn't think so. He always said, "The poor can be made, and the rich can be made." Old Ge was not fake, but he also gave the store a lot of good suggestions, and he was a friend who could be made.

Now, this old man had come to Hangzhou from Shandong, presumably to eat and drink. Although the three brothers were not happy, it was not easy to say anything. After all, they came thousands of miles away, so it was not easy to drive them out.

When he learned that the old shopkeeper had passed away, Old Ge was sad and burst into tears. However, when he learned that the old shopkeeper had left a legacy of "three fingers", no one could understand the deep meaning of it. The three brothers' tossing made the business worse and worse, and when they were about to close, Old Ge sighed: "Although the three of you brothers have their own unique skills, there is one thing that you can't compare to your father."

Old Ge took a sip of tea and continued, "I know what your father meant. He asks you not to be greedy, be generous, and to know how to be grateful. Each business earns only 3%."

When the three brothers heard this, they suddenly realized. Recall that back then, his father had always done this, but he didn't say it clearly. Since then, the three brothers have also regarded Lao Ge as a guest, and his father's "three fingers" legacy has become the ancestral rule of Fu He Xiang.

To this day, "Fu Hexiang" is still doing brisk business.