Yang Sheng was the owner of a real estate development company in Xihai City. Recently, he was planning to develop a large building that could accommodate more than 3,000 residents. The land had been requisitioned, and the building had begun to be built.

It turned out that a high-rise building under construction in the city suddenly collapsed not long ago, which shocked the citizens and even affected their determination to buy a house.

Seeing that the building couldn't be sold, Yang Sheng was so worried that he couldn't sleep and eat, and a row of big bubbles started in his mouth. In order to sell the building, he tried every means, including discounts, furniture delivery, and celebrity promotions, but the effect was minimal.

Someone told Yang Sheng that the reason for the low enthusiasm of the public to buy a house was the collapsed building. As long as he does enough on quality, he will definitely be able to arouse the enthusiasm of the public. Yang Sheng felt that it made sense, so he asked the sales department staff to come up with a quality advertising plan the next day.

The next day, the staff of the sales department came up with a plan. Some say that we can say that the underground of this building is a huge area of granite, which is 100 meters deep and indestructible. Anyway, customers will not find an excavator to dig deep to verify; some said that we can tell customers that the main body of our building is an advanced earthquake-resistant structure from Japan, using special cement. This kind of cement uses advanced technology from the European Union. It is stronger and more resilient than ordinary cement, so our building can withstand a magnitude 8 earthquake; some say that we can say that our building employs a famous domestic supervision company to supervise the whole process, and the quality has reached the first-class level in Europe.

These people were talking incessantly, and a voice came from the corner: "When you hear these plans, you are fooling people, and no one will believe it. Besides, your plans are too ordinary, and other real estate companies will say the same!" Everyone looked at the voice, and the person who spoke was Xiao Liu, a salesperson who had just arrived at the company. Xiao Liu was not tall, thin, and very inconspicuous in the sales department. In addition, he didn't talk much on weekdays, so Yang Sheng once wanted to lay him off.

Yang Sheng said, "Xiao Liu, what's your idea? Let's hear it!" Xiao Liu said, "Let me tell you a story."

Zhang San opened a food shop, mainly producing cakes, peach souffles, egg yolk pies and other snacks. Because of its small scale, it is mainly a neighborhood business. The food he produces is golden in color, delicious in taste, and beautiful in appearance, which is loved by the people around him.

On this street, there was also a food shop called "Ding Yummy." The owner's name was Li Si, and the types of food he produced were similar to Zhang San's. At first, his business was not good, because the food he made was not as good-looking as Zhang San's, and the taste was not as good as Zhang San's.

But later, Zhang San's food store business got worse day by day, and it was about to close. Li Si's food store was getting bigger and bigger, not only expanding its scale, but also opening a branch.

Zhang San couldn't figure it out, how could his product be so good that it couldn't defeat Li Si? Zhang San bought some "top delicious" food and tasted the taste. It was far worse than what was produced in his store, and it didn't look as good as his own product. Looking at the people queuing up to buy "top delicious" food, Zhang Sanbai was puzzled.

Zhang San decided to find someone to ask. On that day, Zhang San saw a customer come out of the "Top Delicious" food store, holding various pastries in his hand. This customer used to be a regular customer of Zhang San, and Zhang San asked him why he didn't buy the food in his store.

At first, the customer was hesitant to say it, but when he saw that Zhang San really wanted to know, he said, "Your child and Li Si's child go to the same kindergarten, right?" Zhang San nodded, and the customer asked again, "That kindergarten stipulates that children in small classes can bring food to school for extra meals, but you never let your child bring the food produced by your family to school, right?" Zhang San nodded again and said, "Is this related to whether the food sells well or not?" The man nodded and said, "It has a crucial relationship! Think about it, your family runs a food store, but you never let your children eat the food produced by your family. Do you think we dare to buy it? And Li Si's children bring food produced by their own family every day, so we naturally trust them! "

After the story was told, Yang Sheng didn't get any flavor from it, so he asked Xiao Liu about the intention of telling the story. Xiao Liu said, "Let's go and fight!"

Yang Sheng and his party arrived at the sales department. At this time, a customer walked in, and Yang Sheng walked over to recommend the property to the customer. After listening to this, the customer was expressionless and asked about the quality of the building. Yang Sheng said: "Our company has always been people-oriented, and we definitely dare not take things that matter. You can put your heart in your stomach!" Seeing that the customer was still worried, Yang Sheng added, "The underground of our community is a hundred meters deep granite, the main body of the building uses an advanced earthquake-resistant structure from Japan, and the cement is made of special cement produced by European Union technology..." Before he could finish speaking, the customer waved his hand and said, "To be honest, I went to more than a dozen real estate, and almost every one of them said the same thing, can you have something new?"

The customer turned around and was about to leave when Xiao Liu hurried over and said, "Sir, please stay, our real estate is absolutely first class!" The customer just glanced at Xiao Liu, did not stop, and walked towards the gate. Xiao Liu walked forward quickly, caught up with the customer, and said something to him. The customer stopped, then turned around and walked back to the sales department to continue understanding the situation. Soon after, the customer paid the deposit.

Yang Sheng was very happy and asked what Xiao Liu had said to the customer. Xiao Liu smiled and said, "Do you still remember the story I told? The hidden meaning in that story is: if you want to reassure customers, you must first compare your heart to your heart. I told the customer that the chairperson of our company, his parents and son have settled down here! Do you have any worries?"